Case studies

Personal Image, a new owner and exciting new changes to a business that required help in making the most out of an already established business and brand but with new appeal.


Necessity Solutions was delighted to work, and still be working with, Elizabeth Shortlife the new owner of Personal Image Hair Studio, Upper Tantallon, helping her with her branding, marketing and website.

As a new business owner it’s only natural that Elizabeth wanted to put her own professional mark on the business, to up-date the current brand and get the most out of her marketing and advertising. Necessity Solutions worked to find a new brand look that still embraced the studio as many clients knew it, but at the same time brought an air of freshness and increased market stand-out.

For any modern business within the service industry a website is a key part of everyday marketing and advertising. From initial design through to build, hosting, management and SEO and now on-going up-dates and digital marketing, Necessity Solutions offers the complete package.

We also worked on all the studio’s stationery, photoshoots and copywriting needs too. Now we are taking that even further through full digital and social marketing as well as in-store promotions and offers.

We at Necessity Solutions always maintain that we are in it for the long term, not the short, our on-going relationship with Elizabeth and all our clients demonstrates this perfectly.